HOME TO SOME OF THE FINEST WINES IN THE WORLD
Wine consumption continues to grow with 745 million gallons sold in 2009, an increase of 4% over the previous year.
Total retail value = $30 billion
California accounts for 61% of all wines sold in the U.S.
Per capita wine consumption continues to increase at 2.2 gallons per person
Research shows that sales growth is coming from younger consumers. Gallup’s annual survey of American’s alcohol drinking habits revealed that in 2005 wine for the first time ever, edged out by beer 39% to 36%. The trend over the past 15 years shows wine gaining market share over spirits and beer.
Paso Robles is an emerging wine growing region and it brands from this region resonate with consumers. There are now over 120 wineries in Paso Robles and 26,000 vineyard acres. The Paso Robles Wine Country Alliance has established a 2.5 million national branding campaign to highlight the quality of wine from California’s 3rd largest and fastest growing wine regions.
Most of the varieties are red which thrive in warm summer temperatures. Much of the production relates to Cabernet and Merlot; although the region is well-known the world wide for its Rhone style blends.
AC Nielson supermarket data show more consumers are drinking red wines than white or blush. Reds now account for 43% of wines sold at retail, whites 42%, blush 15%. Ten years ago, reds accounted for only 25% of sales.